Born in Taiwan. Raised in California
I’m George, an Associate Creative Director based in Los Angeles. I love the moment a brand clicks into focus, when the idea, design, and words all start pointing in the same direction.
At Accenture Song, I partner with creative leaders and cross-functional teams on global technology work, shaping creative direction, building scalable design systems, and helping large teams move with clarity and consistency across campaigns, lifecycle experiences, and digital touchpoints.
Before this, I created work across technology, automotive, consumer goods, travel, hospitality, and the public sector for brands including Xumo, Hyundai, Sun-Maid, the TSA, and The Leading Hotels of the World.
Outside of work, I’m happiest in LA with a camera or a snowboard nearby. Always up for a good conversation about brand, design, and what makes creative work feel clear, useful, and memorable.
Recognitions
Award | AAF American Advertising Awards / Bronze / Digital Advertising
Featured in | Ads of the World | The Drum
Award | 2017 Digiday Content Marketing Awards / Runner Up / Most Influential Brand Community