Carvago

Carvaygo, a new kid on the B2C vehicle logistics marketplace but backed by established leaders in the industry. A new company with solid leadership experience can use a contemporary lens to distinguish itself from other established competitors.

Role  |  Creative Lead

Challenge: Launch a new vehicle-logistics brand that felt fresh enough to stand out, yet credible enough that strangers would trust it with a $30,000 car.

Insight: The category sells on heavy, utilitarian sameness, which does nothing for the customer's real emotion: anxiety. A modern, human visual language could signal both new thinking and reassurance.

Idea: Modern logistics, made human: a clean, human interface that replaces the category's heavy, utilitarian feel with reassurance. Confident type, a calm color system, and generous space made the brand feel established on day one.

What I led: As Creative Lead I owned the visual language, homepage, and component system end to end, and pushed a contemporary direction over a safer corporate one.

Responsive Site Design - Home Page

Home Page

Components

Other pages