George Wu / Associate Creative Director
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Bob Evans Farms - Rebrand

Bob Evans Farms

Heritage, refreshed. Over several years, I helped Bob Evans evolve across web, a "Farm Fresh Ideas" content platform, and product launches, keeping its real-ingredient warmth while making everything feel current and maintaining a single, consistent voice across every channel. The work earned a multi-year partnership across web, social, video, and product.

Senior Art Director, multi-year partner · Content Platform / Packaging / Web · 2017 to 2021


Social


Recipe Videos


Logos


Trailer Wraps


Website