Meta
Senior Art Director · Performance advertising, social & digital · 2024 to 2025
Ahead of its audience
Ray-Ban Meta glasses and Quest VR were breakthrough products most people had never tried, so the work had to spark broad awareness and real interest by making the tech, and its most useful everyday features, feel worth wanting.
Make the future feel familiar
Concept and art-direct benefit-led visual stories that lead with the human payoff, not the spec, so the tech feels approachable and easy to want.
Social ads
