Meta Reality Labs

Make wonder wearable. Ray-Ban Meta glasses and Quest VR were brand-new to most people, so as Senior Art Director at Accenture Song I concepted and art-directed creative that made VR feel fun and AI glasses feel genuinely useful, always leading with the human payoff over the feature list. It scaled to 700+ deliverables across the US and EMEA, and demand ran hot enough to push the glasses to low inventory.

Senior Art Director · Performance advertising, social & digital · 2024 to 2025

Social ads