Sun-Maid - #BakeItForSanta
The cookie's not the point. For Sun-Maid's holiday push, I art-directed #BakeItForSanta, a playful world of talking cookies and a cast like Mrs. Claus and Timmy the Elf, built to be shared across social, video, print, and web. It earned an AAF Bronze, a Digiday runner-up, and press in Ads of the World and The Drum.
Senior Art Director · Integrated Campaign / Social / Video / Print · 2016 to 2017
Campaign Videos
Social Share Images
Social
Responsive Site
From Mrs. Claus
From Timmy, the Elf