Meta Lifecycle

Moments, lived hands-free. Partnering with Creative Directors across the customer lifecycle, from onboarding to product education, I help people get more from their glasses while establishing the design systems and workflows that keep our team moving fast and on-brand. In 2025, the work drove $4.8M in first-party revenue across 533M sends and six product launches, with top touches nearly doubling the open-rate benchmark.

CRM & lifecycle, design systems · Associate Creative Director, Art · 2025 to 2026

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