George Wu / Sr. Art Director
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Meta Lifecycle

Meta Lifecycle

Provide creative CRM communications from Onboarding journeys to ad hoc campaigns, collaborating with teams to develop efficient workflows and set up and update design systems for our creatives.

Year | 2025-2026 · CRM

Role | Associate Creative Director - Art


Challenge:

Insight:

Idea:

What I led:

Outcome:


Communications

 

Brand extensions


Instagram QP ads